This role is pivotal in supporting Marketing Media effectiveness and optimisation decisions at Three Ireland. Working with both Three and 48 brand teams and agency partners, this role is responsible for delivering Econometric Analysis using Market Mix Modelling so that we can understand the impact Media has on driving sales and brand heath. From this, the Marketing teams and agency partners can understand show to spend multi-million pound media investment to maximise media Return on Investment and set media strategy. […]
Ongoing management of Three Ireland Econometrics programmes, ensuring all...